These Terms of Service ("Terms") are an agreement between Vellops ("Agency," "we," "us") and you ("Customer," "you"). By checking the box and clicking "I agree" at signup, you accept these Terms. If you are signing up on behalf of a business, you confirm you are authorized to bind that business.
1. What we do
We build and run AI-powered texting automations for local service businesses. Our flagship service, "The 60-Second Responder", does the following for your business:
Texts people back automatically within 60 seconds when you miss their call
Uses an AI assistant to answer common questions, qualify the caller, and book them into your calendar — 24/7
Sends you instant alerts for urgent leads (for example: "water leaking," "no heat")
Organizes the leads in a simple pipeline you can log in and view
Sends you a monthly report showing response times, conversations, and booked appointments
We will configure the service with your business information (services, service area, hours, pricing ballparks). You review and approve all customer-facing message wording before anything goes live.
2. Billing — month-to-month, no long-term commitment
One-time activation fee: $1,000 due before we start building your system. This covers the build, configuration, testing, and go-live. It is non-refundable once work has begun.
Two billing options for the monthly subscription:
Month-to-month (default): $497/month (or $697/month for the Enhanced tier), billed in advance on each monthly anniversary of your go-live date. Cancel anytime — see Section 3.
Annual — 10% off: Pay for 12 months upfront and get 10% off the monthly retainer rate — that's $447.30/month for Standard (12 × $447.30 = $5,367.60) or $627.30/month for Enhanced (12 × $627.30 = $7,527.60), billed as one upfront payment. You can only choose this option at signup or at a renewal date.
Payment is by credit/debit card or ACH. Prices are exclusive of any sales or use taxes that may apply to you.
Annual plan — refunds and cooling-off
14-day cooling-off window: If you cancel your annual plan within the first 14 days after paying, you get a full refund of the annual payment (the activation fee stays non-refundable once build has begun).
After the 14-day window, the annual payment is non-refundable. If you cancel mid-term, your service keeps running until the end of the 12 months you paid for — there are no partial or prorated refunds.
When the 12 months end, you can renew annually again (at the then-current annual rate) or switch to month-to-month billing. We'll remind you before renewal.
3. Cancel anytime
You may cancel at any time by emailing mitchell@msecomllc.com or from your account dashboard.
Month-to-month plan: cancellation takes effect at the end of your current paid billing period. If you cancel on the 10th and your billing period ends on the 30th, your automations keep running until the 30th. There are no partial-month refunds.
Annual plan: cancellation takes effect at the end of your 12-month paid term. Your service keeps running until then; no partial or prorated refunds (see Section 2, "Annual plan — refunds and cooling-off").
You can re-activate later; a new activation fee may apply if we need to rebuild your setup.
4. What happens to your automations, data, and access when you cancel
Automations: We disable your text-back flows, AI agent, and booking automations at the end of your final paid period.
Access: Your login to the client portal stays available for 30 days after cancellation so you can export your data, then it is closed.
Your data: You can export your lead/contact records and conversation history (CSV or equivalent) at any time while active, and for 30 days after cancellation — free of charge.
Deletion: After that 30-day window, we delete your personal data from our systems, except copies we must keep for legal or accounting purposes.
What you keep: Your business data, brand assets (logo, copy, photos), and exported lead/conversation records are yours.
What we keep: Our reusable templates, workflow designs, AI prompts, reporting formats, and know-how (see Section 8). We do not keep your customer list to use for anyone else.
5. Failed or late payments
If a payment fails, we will notify you and retry. You have a 7-day grace period to fix it.
If payment is not received within 7 days of the failed attempt, we may pause your automations until payment is current. Pausing means missed calls will not be texted back — you are responsible for that gap.
Amounts more than 15 days past due may incur a late charge of 1.5% per month (or the maximum allowed by law, if lower).
We will never surprise-bill you: you are notified before any charge beyond your stated subscription amount.
6. Acceptable use
You agree you will not use the service to:
Send unlawful, deceptive, misleading, or harassing messages
Add contact lists you do not have the right to message, or message people who have opted out
Violate telemarketing or messaging laws (including the TCPA and carrier A2P/10DLC rules) — for anything beyond the standard missed-call text-back (which is initiated by the consumer's own call to you)
Impersonate another business, or use the service for spam, fraud, or phishing
If you violate this section, we may suspend or terminate your service immediately, without refund.
7. Your responsibilities
Provide accurate business information (services, hours, pricing, licensing) and update us when it changes.
Approve customer-facing message copy before go-live, and review the monthly reports we send you.
Grant us the access we need (calendar, phone-number setup, messaging registration). Messaging capability depends on carrier approvals (A2P 10DLC); timelines are outside our control.
You remain responsible for complying with the laws that govern your business and your communications.
8. AI-generated messages — please read
Our service uses artificial intelligence to generate conversational text messages to your callers.
AI can make mistakes. It may occasionally produce inaccurate, incomplete, or inappropriate responses, especially in unusual situations.
We configure, test, and monitor the AI, and it is set to hand off to a human (you or your team) whenever a conversation stalls, involves urgency, complaints, or topics it wasn't set up to handle.
You approve the message copy before go-live, and we send you monthly reports with conversation samples so you can spot problems. Tell us immediately if you see a bad response and we will fix it.
The service does not provide legal, medical, tax, or financial advice.
9. Who owns what
You own: your business data, brand assets, and the lead/contact records and conversation transcripts the service generates for your business.
We own: our reusable templates, workflow designs, AI prompts, reporting formats, methodologies, and know-how. While you are subscribed, you have a license to use them as part of the service — you can't copy, resell, or transfer them.
We may provide similar services to other businesses, including your competitors. This is a productized service delivered to many clients.
10. No guarantees — limitation of warranties
We will perform the service with reasonable skill and care. Beyond that, the service is provided "as is." We disclaim all other warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not guarantee uninterrupted operation, specific numbers of bookings, revenue results, or carrier approval timelines.
11. Liability cap
To the maximum extent allowed by law:
Our total liability to you for anything related to these Terms is capped at the subscription fees you paid us in the three (3) months before the event that caused the claim.
Neither side is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or goodwill — even if we knew they were possible.
This does not limit your obligation to pay what you owe us, or either side's liability for willful misconduct or fraud.
12. Confidentiality
Each side will keep the other's confidential information (business plans, pricing, customer lists, prompts, workflows) confidential and use it only in connection with the service. This does not cover information that is public, independently developed, or received from someone else without restriction.
13. Changes to these Terms
We may update these Terms from time to time. When we do, we will notify you by email at least 14 days before the changes take effect, and post the new version with a new "Last updated" date.
If you keep using the service after the changes take effect, that means you accept them. If you don't accept them, cancel before the effective date (Section 3 applies).
We will never change your price without giving you at least 30 days' notice; a price increase only takes effect at the start of your next billing period (for annual customers, at your next annual renewal), and you can cancel instead.
14. General
Governing law: These Terms are governed by the laws of the State of Michigan.
Disputes: We'll first try to work it out directly, then through mediation in Oakland County, Michigan, before either side files in court. Courts in Oakland County, Michigan have venue.
Entire agreement: These Terms plus your signup details are the whole agreement between us.
Severability: If any part is found unenforceable, the rest still applies.
Assignment: You can't transfer your account without our written permission. We can transfer ours if we sell the business.
Notices: We can reach you at the email on your account; you can reach us at mitchell@msecomllc.com.
Force majeure: Neither side is liable for delays caused by events beyond reasonable control (carrier outages, platform outages, regulatory changes).
Template prepared 2026-09-19 as an AI-generated starting draft. Plain language throughout; no case law cited. Requires review by a licensed Michigan business attorney before customer use.